管理经济学
本书由美国著名经济学家、犹他州立大学经济学教授H·克雷格·彼得森和W·克里斯·刘易斯合著而成。它是一本在国际管理学界很有影响并独具特色的优秀教科书，其前3版在世界各地颇受好评，并畅销数年。本书第4版充分反映了当今多变的经营环境，对第3版的内容作了充分的更新和修订。本书可作为经济学、商务学高年级本科生、研究生和MBA的管理经济学教材，以及企业相关培训教材，也适用于管理咨询和研究机构人员以及对管理经济学感兴趣的人员。
本书在全面介绍微观经济学基本原理的同时，系统阐明了经济学原理是如何帮助企业管理者改进管理决策的，并为他们制定决策提供了一个生动活泼又实用性强的分析工具。同时本书通过大量的案例、例题和练习，帮助读者掌握管理经济学的原理及其应用过程
目录
1 Part One Getting Started
Chapter 1 Introduction to Manangerial Economics
Preview
The Circular Flow of Economic Activity
The Nature of the Firm
The Concept of Economic Profit
Profit in a Market System
Economics and Deicision Making
Summary
Discussion Questions
Problems
Appendix:Present Value Analysis
Chapter 2 Basic Training
Preview
Functional Relationships:Total,Average,and Marginal
Economic Models
Probability and Probability Distributions
Summary
Discussion Questions
Problems
Appendix:Calculus and Managerial Economics
Integrating Case Study I:Olsen's Pre-Owned CD Players
2 Part Two Demand
Chapter3 Demand Theory and Analysis
Preview
Individual Demand
Market Demand
Total and Marginal Revenue
Pricw Elasricity
INCOME Elasticity
Cross Elasticity
Summary
Discussion Questions
Problems
Appendix:Behind the Demand Curve :The Theory of Consumer Choice
Chapter4 Ragression Techniaues and Demand Estimation
Preview
Rwgression Techniques
Demand Estimation
Problems with Rearession Analysis
Summary
Discussion Questions
Problems
Chapter5 Business and Economic Forecasting
Preview
Sources of Data
Time-Series Analysis
Barometric Forecasting
Input/Output Analysis
Summary
Discussion Questions
Problems
3 Part Three Production and Costs
4 Part Four Market Steucture
5 Part Five Pricing Decisions
6 Part Six Risk and Capital Budgeting
7 Part Seven Technological Change and Location Theory
8 Part Eight Busubess Decisions and Government
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